1. Directly address the target group. Personal contact to potential customer: „Dear Mr. Smith, ..."
2. Customized sales-database: Only really interested potential buyers will be contacted by the newsletter.
3. Increase in company recognition within a few months.
4. Strong support for the sales team - provides warm contacts for the sales team and supports them during on-going promotions.
5. Comparatively low costs, since the newsletter contents can be applied to a number of other media.