Our specialist fields in communication
As specialists in subjects in need of explanation we know the trade-specific processes and the appropriate terminology. That is how we can argue objectively in the B2B area and simultaneously speak to the consumers with emotion in B2C communications. In recent years we have newly developed the specialist area of B2B marketing with a focus on the marketing of industrial goods.
- Source: pixelio.de
ofischer communication focuses on toolmaking and mechanical engineering
ofischer communication has been working with hard metal experts CERATIZIT since 2005. This client stands for "hard material matters" and is the world market leader in selected industrial areas for unique, consistently innovative hard material products for wear protection and machining. Their clients are already reaping the benefits – including clients working in areas such as the automotive, mechanical construction, petrochemical, medical, electronic and tool and mould making industries. CERATIZIT achieved a profit of over 500m Euro in 2006, while having a 4000-strong staff.
Through our contract with CERATIZIT (strategic brand development, specialist articles, client stories and comprehensive specialist press work) ofischer is now informed in the following areas:
- Hard metal
- Toolmaking
- Mechanical engineering
- Product engineering
- Plant engineering
Particular specialist fields
Through countless client scenarios we have developed a particular competence in the areas of hard metal tools, cutting and wear. We can portray these emotionally and create enormous visibility on the market.
Further specialist fields
- Construction
- Chemical sales
- End customer finance communications
- Trade
- IT & telecommunication
- Logistics & transport
- Metal
- Health & nutrition
- Security
- Social responsibility / sustainability
- Tourism
