Basic measures for successful business communication
In our opinion, these are the most important communication methods for a successful strategic dialogue with your target groups when marketing industrial goods.
The marketing tools in this check list have proven themselves time and again with countless clients!
Image brochure
- Layout and content
- For mailing
- At trade fairs
- Use in sales
Product advertising
- Product data sheet
- Product catalogue
- Product brochures
- (Each professionally edited and illustrated with product illustrations)
Standardised corporate identity
- Development of a corporate identity (Who are we?)
- Development of a corporate design (How do we look?)
Advertisements in the specialist press
- Design
- Slogans
- Organisation
Employee magazine
- Information for employees
- Positive influence on performance
- Also international
- Classical print or electronic delivery
- 4x a year
Company homepage
- Design focussed
- Current
- Easily editable
- Easily found in search engines
Specialist press work
- 6-12 press releases per year
- With photoshoots/on-site reporting
- Customer/user stories
- Follow-up by journalists
- Monitoring of success
Basic press kit
- Photos
- Press releases
- Facts & Figures
- Quotes
Customer newsletter
- On sales support
- To existing and potential customers
- Attractive design
- Interesting up-to-date content
- Delivery by post or e-mail
- At least 4x a year and 1A4 side in length
- Alternative: customer magazine
Recognise and take advantage of improvement opportunities
Cross selling of communications channels
- Newsletter advertises website
- Website advertises new product
- Press releases mention the latest newsletter etc.
Take advantage of the existing synergies within your organisation
- Technical press releases transformed into newsletter articles
- Homepage shows press releases and publications
- Sales uses colour-printed press articles for customers
- Photos from information broschure for the company homepage
