MEDIA PLANNING (ADVERTISEMENT POSITIONING)
Target group: (potential) customers
Strategy
A clear concept dealing with positioning advertisements in the industrial media. For generating a maximum number of potential customers with the advertising budget. The best aspect: ofischer communication charges no fees for this service. We invest a fixed sum dictated by our customer and earn our fees with the purchasing discounts from the publishing houses..
Your unique advantage
We take care of all advertisements at no extra cost to our customer.
1. Planning for one whole year.
2. Professional consultation on positioning of advertisements in market and branch-orientated titles. Activities are handled by our media professionals, who know their way around in the media landscape.
3. We take over the job at no extra cost - our efforts are financed by the purchasing discounts paid by the publishing houses.
4. No complicated formatting of the advertising templates and proofs - ofischer communication does the work for you.
5. All sales calls from the magazines go directly to ofischer communication.
Successful workflow
1. Stock-taking: We get to know the customer‘s advertising strategy and the advertisements created by their designers.
2. Online and print: Definition of the branch and the specialized industrial media.
3a. Magazine selection: We provide a full range of branch-specific magazines, in several countries and languages if desired. This could vary from 5 to 20 magazines for online and print, depending on the media budget.
3b. Advertising database: We construct a customized database containing the customer-selected media for advertising, with all vital data, including the circulation and regional coverage.
4a. Advertising size, frequency and costs: We plan the annual distribution of the advertisements to the most important magazines and homepages.
4b. Coordination of the advertising concepts with our customer.
4c. Appropriating the media budget funds: We contract the defined sizes and frequencies with the chosen publishing houses, achieving the best placements in a magazine or on a homepage, for example in special issues or on specific pages.
5a. Design: Adaptation of the advertisement‘s size by our designer, so that it fits the magazine‘s specifications for print or online publication.
5b. Project management: The right advertisement placed in the right issue of the right industrial magazine or homepage.
6a.Easy invoice control and payment: Our customer receives one invoice from ofischer communication.
6b. Less calls: We take over all the calls from the media salesmen.
The marketing budget needed
There are no additional costs. ofischer communication finances this service through the publishing houses‘ purchasing discounts. Minimal annual advertising budget: 15.000 Euros.
Top german-language magazines[PDF]
