STRATEGIC MARKETING COMMUNICATIONS AND PR PLANNING – SALES-ORIENTATED COMMUNICATION CONCEPTS
Target groups: Customers and staff
Strategy
Speak with one voice - establish a clear guideline in the company‘s communications.
Your unique advantage
We achieve a structured guideline for successful communication, which increases publicity within the target group.
1. Systematically planned communication strategy with clear, sales-orientated and convincing arguments.
2. Clearly defined goals and target groups for successful corporate communications.
3. Corporate identity with a uniform corporate design - for maximal brand recognition.
4. Measurable results.
5. Handout with instructions for easy implementation - worldwide.
Successful workflow
1a. Process of discussion: We cleary define the tasks in communications. Sometimes a guided workshop with the management and the board is helpful.
1b. Visualization: Results are made visible in a SWOT diagram illustrating strengths, weaknesses, opportunities and threats.
2a. Definition of the marketing, communication and public relations targets.
2b. Definition of company‘s communication target groups.
3. Formulate the company‘s key messages to the customers, staff and for finance.
4a. The communication strategy: The roadmap to success in communications!
4b. Modification of the strategy in cooperation with our customer.
5a. Defining marketing and PR-activities: For example, a new corporate identity, corporate wording, homepage, brochures, press releases, customer magazine, staff-newsletter, events, etc.
5b. Co-ordinating the marketing and PR-activities with our customer.
5c. Drafts: Hands-on example of the development and design of each PR-project, for example, the layout of a customer magazine.
6. Calculating the budget: Differentiate the budget according to the company‘s priorities.
7. Making communications measurable: Establish communications controlling for the entire area of corporate marketing and PR. Demonstrate the changes achieved through implementation of a successful corporate communications.
8a. Summary: Creation and editing of a presentation functioning as a decision-making tool for the customer‘s board of management with diagrams, drafts, layouts and budget.
8b. Presentation of the new communication strategy: The new strategy is introduced to the management board.
8c. A detailed copy of the communication concept: The presentation handout is rich in images and illustrations and includes detailed descriptions of every marketing and PR-activity.
The marketing budget needed
Our strategic modules range from 9.000 to 58.000 Euros and range from pure communications strategy to detailed marketing guidelines with a concept for each activity, samples of design included.
