"A worldwide company which manufactures hard material tools made of grey steel faces always the difficult taste of giving their products an emotional touch." According to Oliver Fischer, owner of ofischer communication, a typical task for the agency for emotional public relations for subjects in need of explanation™.

"Together we came up with a great story which portraits playmobil pirates digging in the ground. Playmobil you ask? Yes, CERATIZIT manufactures the tools for making the molds for playmobil.

This is still a successfull campaign and pinpoints that what we do - taking complicated topics emotionalizing and making them easy to understand."

• Constant publicity in the industrial press, resulting in a higher level of customer acceptance.
• Increase brand awareness in only a few months.
• Relay your own expertise to a wide basis.
• Support for your own sales department.
• Efficient use of media contents according to the „Single Source - Multiple Media“ principle: One topic is published in all media, from industrial press.

• Directly address the target group. Personal contact to potential customer: „Dear Mr. Smith, ..."
• Customized sales-database: Only really interested potential buyers will be contacted by the newsletter.
• Increase in company recognition within a few months.
• Strong support for the sales team - provides warm contacts for the sales team and supports them during on-going promotions.
• Comparatively low costs, since the newsletter contents can be applied to a number of other media.