With our revolutionary key account approach we are closely connected with the leading press commentators (key accounts) in the most important editorial offices. We maintain our relationships with these journalists through regular and personal contact. Through this cross-trade network of “VIP journalists” we quickly identify the right contact person for your subject that needs explanation and persuade them of a attention-grabbing and prominent placing. In these conversations we make – similar to in classical sales and marketing – concrete agreements for publication. We are intensively responsive to journalists' wishes, offering them additional services such as exclusive information materials or the client's interview contact. Through our modern call centre technology (CRM) we can thereby provide maximal transparency and cost control.