What exactly does “emotionalising” mean at ofischer communication?

So how is the emotionalisation of communications tasks possible in practice? Ofischer communication lists its emotional steps to success in bullet points. The completion of these steps will lead you to the desired positive change of attitudes in the individual target group. Moreover, there will be a real participatory effect.

• Yakult Ladys on promotion tour in the most well-known editorial offices in Germany
• CERATIZIT "Just as an eagle's nest looks overmajestically from above..."
• Deutsche Post: "Touch the environment: post a tree..."
• Treat journalists with the respect you would treat a customer
• BASF Sales: "Weekend on luxury yacht with helicopter transfer for top salespersons and report upon this in the employee magazine."
• AYK Customer Magazine: "Glamourous, designer-quality fashion photos. And they were free, too!"
• DVR: "Authentic, vivid noises of commerce for more power in radio PR."
• basell: "Dramatic accident photos with real employees for poster campaign and information cards"
• Mehrweg-Verband: “Rafting pirates event combined with internet game”
• Plus: "Introduction of BioBio with anti-stress package containing Plus products for the journalists"
• Presentation components for team leaders: “easily hold successful seminars on change management.”

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